The Trump Tower in Chicago, developed and owned by former US President Donald Trump and Republican presidential nominee for 2024, was used by the Democratic Party to project disparaging messages against the Republican Party on Sunday.
The marketing campaign, targeting one of the most iconic buildings in Trump’s economic empire, coincides with Chicago’s preparations for the Democratic National Convention (DNC), set to begin on Monday.
Kamala Harris’s candidacy for the US presidential election in November will be officially announced at the convention.
Messages projected onto the 423-meter-high skyscraper included slogans supporting Democratic candidates, such as “Trump-Vance: Out For Themselves” as well as “Trump-Vance: ‘Weird as Hell,’” “Harris-Walz: Fighting for You,” and “Project 2025 HQ.”
The Democratic National Committee confirmed the campaign in a statement signed by its deputy communications director, Abhi Rahman.
“Everyone is seeing a preview of the contrast that will take center stage this week throughout the Democratic National Convention,” Rahman said in a statement. “Vice President Kamala Harris and Governor Tim Walz have proven records of delivering for working families, and now, they are running to lead our country into a brighter future.”
According to the statement, Trump and Vance were “running on their backwards Project 2025 agenda, which would undermine working families and take away their freedoms.”
“This week, the entire country will witness what it looks like to unite behind hope and a clear vision for a better future, as Democrats rally behind Vice President Harris and Governor Walz. While Donald Trump and JD Vance are out for themselves, Kamala Harris and Tim Walz are fighting for you.”
The city of Chicago has been under tight security since the weekend, with a heavy police presence and security cordons in anticipation of the Democratic National Convention’s start on Monday. Thousands of demonstrators are expected to protest the United States’ role in the Gaza conflict.
The heavy presence of Chicago Police, along with state and federal forces, is noticeable around the United Center and McCormick Place, where the Democratic Party will hold the convention that will culminate on Thursday with Vice President Kamala Harris’s acceptance speech as the official candidate for the November election.
Around 50,000 people are expected to attend this first fully in-person convention since the Covid-19 pandemic, including thousands of party representatives, volunteers, and journalists from around the world.
